Terms and Conditions

These terms govern the use of www.carlosanayaruiz.com, a site operated by Carlos Anaya Ruiz, an independent technical SEO and software development consultant based in Mexico City. Browsing the site, reading its content or using its contact form means you accept them; if you do not agree with something here, the reasonable course is not to use the site.

I may update these terms. The last-updated date at the top of this page identifies the version in force, and continued use of the site after a change means accepting the published version.

The articles, guides, technical explanations and service descriptions published here describe SEO and engineering practice. They are general information, not tailored advice for your site, and they are not legal, tax or financial advice.

Nothing on this site is a guarantee of rankings, traffic, conversions or revenue. Search visibility depends on factors nobody in this profession controls: the ranking systems of Google and other engines and their updates, your competitors, your domain history, your content, and decisions taken by your own team. Any figure that appears in a commercial proposal is an estimate grounded in experience, never a promised outcome. Anyone who promises you a specific position on Google is selling you something they cannot deliver.

Applying a technique described here to a live site is your decision and your responsibility. Test changes before deploying them, and keep a way back.

Using the contact form, writing to me or exchanging a few emails does not by itself create a consulting engagement or any obligation to provide services.

Work exists only when there is a written proposal accepted by both parties. That document defines scope, deliverables, timeline, price, confidentiality and ownership of what is produced, and it prevails over anything stated on this site, including these terms, for everything related to that engagement.

The form on the contact page does send your message. It travels to this site and from there to my inbox; an external sending provider makes the delivery and acts on my instruction. What is collected, how long it is kept and how to exercise your rights is in the Privacy Notice.

The acknowledgement appears on the same screen. If the message got through, the form says so; if reception is not connected or something fails, it says that too and offers you WhatsApp, which does not depend on the same chain.

What I do not promise is the delivery of an email: it can be delayed or land in your spam folder, and that is not in my hands. If you get no reply within a reasonable time, write to me directly at carlos@carlosanayaweb.com.

The five fields exist to give structure: so the first message already carries the URL, what changed and since when.

You are welcome to read, quote, link to and share what is published here. What is not acceptable:

• Automated mass extraction or request volumes that degrade service for other visitors.
• Attempting to bypass the validation of the contact form or any technical limit of the site.
• Using the form or my address to send spam, malware, misleading or unlawful content, or to impersonate another person.
• Republishing the content wholesale as your own, or reselling it.

Access from a client or address that abuses the infrastructure may be blocked.

The text, structure, information architecture, visual design and source code of this site belong to Carlos Anaya Ruiz, except where a third party is credited.

Third-party names and marks mentioned here — Google, Next.js, Vercel, Power BI, Amazon and others — belong to their respective owners and are used descriptively, to say what the work involves. Their appearance implies no endorsement, sponsorship or partnership.

You may quote short excerpts with attribution and a link to the original URL. Reproducing, translating or republishing complete pages requires written permission, which is usually granted if you ask — write to carlos@carlosanayaweb.com. Code snippets shown in the content are illustrative examples: you may use them in your own projects at your own risk and without any warranty.

This site links to third-party documentation, tools and profiles for reference. I do not control their content, availability, pricing or privacy practices, and a link is not an endorsement. Once you follow one, the terms and privacy policy of that destination apply, not these.

The site is maintained with care but offered as is, with no uptime commitment: hosting, connectivity or a deploy can interrupt it.

Content may be corrected, expanded, moved or removed at any time — technical writing that is not revised becomes wrong. When a URL changes, a permanent redirect is put in place where reasonable, so links you have shared keep working.

To the maximum extent permitted by applicable law, I am not liable for indirect, incidental or consequential damages — lost traffic, lost revenue, lost data or business interruption — arising from the use of this site or from applying its content without professional analysis of your specific case.

This does not limit liability that cannot be limited under Mexican law, including wilful misconduct or gross negligence. Liability arising from a contracted service is governed by the corresponding proposal or contract, not by this document.

The contact form sends your message to my inbox. What reaches me, how long it is kept and how to exercise your ARCO rights is described in the Privacy Notice, which forms part of these terms.

The site uses no advertising cookies and no third-party trackers, which is why it needs no cookie consent banner.

These terms are governed by the federal law of the United Mexican States. Any dispute over their interpretation or performance is submitted to the competent courts of Mexico City, waiving any other venue that might apply by reason of present or future domicile.