ch a
Technical SEO consulting in Mexico. I audit, optimize, and architect websites for search engines: structured data (Schema.org/JSON-LD), Core Web Vitals, indexation, hreflang, information architecture, and performance strategy.
- What changes for you
- +The pages that matter become crawlable and indexable, with no orphaned templates and no canonicals competing with each other.
- +Structured data passes Google Rich Results validation instead of failing silently.
- +Core Web Vitals measured on field data, not just on one favourable lab run.
- +Your team keeps a backlog prioritized by impact and effort that they can execute without me.
- Who it is for
- +Sites with existing content and traffic that underperform for technical reasons.
- +Product teams that need outside technical judgement before a migration or a redesign.
- +Businesses with large catalogues or templates, where a single indexation mistake multiplies across thousands of URLs.
- When I am not the right fit
- ×Not for anyone who needs results in two weeks: the pace is set by Google’s recrawl and your team’s deployment cycle, not by the audit.
- ×I do not do link building, paid links, or PBNs. If your problem is authority or content rather than technical, I will say so on the first call instead of selling you an audit.
View this service: Technical SEO Consulting →
ch b
I build high-performance web applications with Next.js and Firebase — optimized for technical SEO, Core Web Vitals, and scalability. From landing pages to full SaaS platforms with SSR/ISR, authentication, and real-time database.
- What changes for you
- +The content is in the HTML of the first response: Googlebot does not need a second pass to render JavaScript and see it.
- +Content updates without waiting for a full site deployment.
- +Predictable infrastructure cost: serverless that scales to zero when nobody is using it.
- +A repository with strict TypeScript and CI that another developer can pick up without archaeology.
- Who it is for
- +Businesses that depend on organic search and need the site fast and indexable from day one.
- +Founders who need to move from an already-validated idea to a product in production.
- +Teams stuck with a slow WordPress or a SPA that will not index, who want to migrate without losing positions.
- When I am not the right fit
- ×Not for projects that need a CMS with dozens of editors and complex approval workflows: a dedicated platform will serve you better than custom code there.
- ×I do not take projects without one person on the client side who can decide and review. Without that contact, scope drifts and the result suffers.
View this service: Modern Web Apps with Next.js & Firebase →
ch c
I create AI automation solutions for your business: chatbots powered by LLMs (GPT, Gemini), automated workflows, API integrations, and intelligent processing systems that reduce operational costs and improve customer experience.
- What changes for you
- +Repetitive customer questions get answered without someone on your team typing them again.
- +Processes that today live in one person’s head end up documented and executed by a workflow.
- +Every answer is logged: you can audit what the system replied and which data it used.
- +A bounded cost per conversation, using caching and a model chosen to match the difficulty of the task.
- Who it is for
- +Support or sales teams answering the same set of questions every day.
- +Operations with repetitive, well-defined processes that are still done by hand.
- +Businesses with useful internal documentation that nobody finds in time.
- When I am not the right fit
- ×Not for anyone who wants the system to give the final ruling on a legal, medical, or financial matter. An LLM gets things wrong, and there the cost lands on your client: a person signs that answer, or I do not build the flow.
- ×Not for processes that are not documented yet. Automating a confused process only makes it confused faster and harder to correct.
View this service: AI Automation & Chatbots →
ch d
I design and develop responsive dashboards that turn data into decisions. Clean interfaces, interactive visualizations, and performance-optimized architecture — connected to your data sources in real time.
- What changes for you
- +One screen with the metrics your team actually decides on, instead of seven reports nobody opens.
- +The numbers come from the data source, not from a manual export someone pastes in every Monday.
- +Every metric has a written definition, so two departments stop reporting different figures for the same thing.
- +It reads well on a phone, which is where it actually gets checked.
- Who it is for
- +Teams that already have data and lack a shared view to act on it.
- +SaaS platforms that need to offer an analytics panel to their own customers.
- +Operations that currently depend on a spreadsheet only one person knows how to update.
- When I am not the right fit
- ×Not for anyone who is not collecting the data yet. If the information does not exist or cannot be trusted, instrumentation comes first; visualizing early just produces wrong charts in better typography.
- ×It does not replace a BI platform with organization-wide data modelling and governance. If that is what you need, a custom dashboard is the wrong tool.
View this service: Responsive Dashboards →