Carlos Anaya Ruíz
Technical SEO · Next.js · Firebase · AI · Dashboards
Software engineer & technical SEO consultant. I build fast, indexable, high-converting websites — with Next.js, Firebase, AI, and structured data.
Services
Engineering & technical SEO solutions to scale your digital business
Modern Web Apps with Next.js & Firebase
Fast, indexable, modern web application development
I build high-performance web applications with Next.js and Firebase — optimized for technical SEO, Core Web Vitals, and scalability. From landing pages to full SaaS platforms with SSR/ISR, authentication, and real-time database.
Key benefits
- Lighthouse 90+ scores in performance, SEO, and accessibility
- SSR/ISR for instant indexation and always-fresh content
- Serverless backend with Firebase: Firestore, Auth, Functions & Hosting
What's included
- Information architecture and wireframes
- Frontend development with Next.js App Router + TypeScript
- Firebase integration (Firestore, Auth, Cloud Functions)
- Technical SEO: sitemap, robots, hreflang, Schema JSON-LD
- Core Web Vitals and performance optimization
- Vercel deployment with CI/CD configured
AI Automation & Chatbots
Intelligent chatbots and AI-powered process automation
I create AI automation solutions for your business: chatbots powered by LLMs (GPT, Gemini), automated workflows, API integrations, and intelligent processing systems that reduce operational costs and improve customer experience.
Key benefits
- Context-aware chatbots that understand your business
- Secure integration with your existing systems (CRM, ERP, APIs)
- Measurable operational ROI: less manual work, more efficiency
What's included
- Automatable process analysis and feasibility study
- Conversational flow and dynamic prompt design
- Chatbot development with LLM integration (GPT/Gemini)
- Integration with APIs and internal systems
- Monitoring dashboard and usage metrics
- Technical documentation and training
Responsive Dashboards
Interactive, data-driven dashboards for your platform
I design and develop responsive dashboards that turn data into decisions. Clean interfaces, interactive visualizations, and performance-optimized architecture — connected to your data sources in real time.
Key benefits
- Clear data visualization with interactive charts
- Responsive design that works on any device
- Real-time connection to your data sources (APIs, SQL, Firebase)
What's included
- Data source audit and requirements gathering
- Dashboard UX/UI design with wireframes
- Frontend development with React/Next.js and charting libraries
- Integration with APIs, databases, and cloud services
- Performance optimization and data loading
- Responsive design and cross-browser testing
Frequently asked questions
How long does it take to build a web app with Next.js?
It depends on complexity. An optimized landing page can be ready in 1-2 weeks. A platform with authentication, dashboard, and database takes 4-8 weeks. I always start with a technical audit to define scope and deliverables.
Why Next.js and not another framework?
Next.js offers the best combination of performance, SEO, and developer experience. Its hybrid rendering system (SSR/SSG/ISR) ensures each page is served in the most efficient way for Google and users. Plus, its ecosystem with Vercel guarantees fast, reliable deployments.
Can you migrate my current site to Next.js?
Yes. I handle migrations from WordPress, React SPAs, Angular, and other frameworks. The process includes a pre-migration SEO audit, URL mapping, 301 redirects, and post-migration validation to preserve organic rankings.
Can the chatbot connect with my CRM or database?
Yes. I design integrations with HubSpot, Salesforce, Firestore, PostgreSQL, and REST/GraphQL APIs. The chatbot can query and write data to your systems securely.
How secure is the implementation?
Security is a design principle, not an add-on. I implement JWT authentication, input sanitization, rate limiting, and sensitive information is never sent directly to the LLM without preprocessing.
How much does it cost to maintain an AI chatbot?
Operational costs depend on conversation volume and the AI model used. I design architectures that optimize token usage with caching and precomputed responses to keep costs low without sacrificing quality.
What visualization libraries do you use?
I work with Recharts, D3.js, Chart.js, and Plotly depending on project needs. For BI dashboards I also have experience with Power BI and DAX for complex queries.
Can the dashboard consume real-time data?
Yes. I implement WebSocket connections, Firestore real-time listeners, and optimized polling. The architecture is designed so data updates without page reloads.
Can I add new metrics later?
Absolutely. I design dashboards with modular architecture: adding new cards, charts, or sections is as simple as configuring a new component. The data structure is extensible by design.
My Work Process
Proven methodology for measurable results
Audit
Deep technical analysis of your site, performance, SEO, and improvement opportunities.
Strategy
Architecture definition, priorities, and roadmap with clear deliverables.
Implementation
Iterative development with sprints, code reviews, and continuous QA.
Measurement
Metrics tracking, Core Web Vitals, rankings, and conversions.
Stack & Specialties
Languages & Backend
Frontend & Mobile
Databases & Data
Cloud & DevOps
AI & Machine Learning
Management & Methodologies
Subscribe to the Newsletter
Get updates on new projects, articles, and technical SEO resources.
No spam. Unsubscribe anytime.