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Carlos Anaya Ruíz — Technical SEO Consultant and professional full-stack developer

Carlos Anaya Ruíz

Technical SEO Consultant & Digital Product Architect

Professional Summary

Computer Science Engineer with 4+ years of experience leading software projects, technical SEO, and full-stack development. PMP certified, specialized in agile methodologies (Scrum) and building scalable, indexable, user-centered digital products.

My approach combines high-performance engineering with technical SEO strategy: information architecture, structured data (Schema.org/JSON-LD), Core Web Vitals, internationalization (i18n/hreflang), and web performance. I've led multidisciplinary teams at Amazon, IBM, and freelance projects, optimizing processes and aligning technology with business goals and organic growth.

Professional Experience

Nov. 2023Apr. 2025

Software Developer Engineer

Amazon

United States

Software development at scale, data analytics, and logistics process automation in high-availability environments.

  • Optimized logistics processes using Python (Pandas, Scikit-learn) for ETL and predictive demand/inventory models
  • Built a BI system in Power BI with star schema and complex DAX queries, integrating sources via SQL and REST APIs
  • Led commercial projects as Product Owner under Agile-Scrum, managing backlog and Sprints in Jira
  • Oversaw technical implementation of traceability systems (HACCP, ISO 22000)
Python
Pandas
Scikit-learn
Power BI
DAX
SQL
REST APIs
Jira
Scrum
Sep. 2022Aug. 2023

PMP – Project Manager

Master Loyalty Group

Mexico

B2B software project management applying PMBOK for planning, execution, and control.

  • Managed 5 B2B projects (up to $50,000 USD) with WBS, Risk Register, MS Project and EVM techniques
  • Led development teams (.NET Core, Angular, RxJS) and QA (Selenium)
  • Implemented Power BI dashboards with DirectQuery to Azure DevOps and SQL Server
.NET Core
Angular
RxJS
Selenium
Power BI
Azure DevOps
SQL Server
MS Project
Feb. 2021Aug. 2022

IT Manager

Wan Hai Lines

Mexico

National IT leadership, systems integration, and infrastructure management.

  • Led EDI systems integration (ANSI X12) with SAP S/4HANA via IDocs mapping
  • Built CI/CD pipelines with Jenkinsfiles (Groovy) for .NET applications
  • Managed network infrastructure (Cisco Catalyst, VLANs, ACLs) and security (FortiGate, IPsec VPNs)
SAP S/4HANA
EDI
Jenkins
.NET
Cisco
FortiGate
Groovy

Education

20232024

Specialization in Advanced AI for Data Science

Tecnológico de Monterrey

20192023

Engineering in Computer Science & Technology

Tecnológico de Monterrey

Stack & Specialties

Languages & Backend

Python
Go
Rust
C#/.NET
Java
TypeScript
Node.js
Django
FastAPI

Frontend & Mobile

React
Next.js
Angular
Vue.js
Svelte
Swift (UIKit)
Kotlin (Jetpack)

Databases & Data

PostgreSQL
MongoDB
MySQL
Redis
GraphQL
Power BI
DAX
Pandas
ETL

Cloud & DevOps

AWS
Azure
GCP
Firebase
Docker
Kubernetes
Terraform
Jenkins
Git
CI/CD

AI & Machine Learning

TensorFlow
PyTorch
Scikit-learn
Keras
LLM Integration (GPT, Gemini)

Management & Methodologies

Jira
Confluence
MS Project
Asana
Scrum
Kanban
PMBOK
Lean

Languages

English

Professional (C1 – TOEFL 92)

Spanish

Native (C2)

French

Beginner (A2)

Awards & Recognition

NASA International Space Apps Challenge

AuraScope – Satellite Air Quality Monitoring

Platform processing open NASA data (Landsat/Sentinel) to identify heat islands and pollution in marginalized urban areas.

"Galactic Problem Solver" recognition for technical contribution with complex datasets and visualizations.

School of Engineering and Sciences (Tec de Monterrey)

LogiRoute AI – Urban Logistics Optimization

Urban logistics route optimization system using artificial intelligence.

1st place winner hackathon 2022. Projected 15% reduction in fuel consumption.

ETS (Educational Testing Service)

TOEFL - English Certification (Score: 92)

92-point score demonstrating advanced English language proficiency.

Advanced proficiency in reading, listening, speaking and writing under international ETS standards.

Certifications

View all my certifications

Ready to work together?

Check out my services or get in touch directly.