About
Carlos Anaya Ruiz
Computer science engineer. Technical SEO consultant. PMP certified.
I studied Computer Science Engineering at Tecnológico de Monterrey, with a specialization in advanced AI for data science. Four years on, I do an uncommon mix: I write the code, and I'm also accountable for the organic traffic that code produces.
identity · on record
- Role
- Technical SEO Consultant & Full-Stack Engineer
- Based in
- Mexico City, Mexico
- Education
- Engineering in Computer Science & Technology · Tecnológico de Monterrey
- Certification
- PMP · Project Management Institute
profile
Professional summary
Computer Science Engineer from Tecnológico de Monterrey with 4+ years of experience across software projects, technical SEO, and full-stack development. PMP certified, working in agile (Scrum) teams.
I work at the intersection of engineering and search: information architecture, structured data (Schema.org/JSON-LD), Core Web Vitals, internationalization (i18n/hreflang), and web performance. I have led multidisciplinary teams at Amazon, Master Loyalty Group, and Wan Hai Lines.
- Years of experienceComputer Science Engineer
- 4+
- TOEFL iBTEnglish C1 · ETS
- 92
- Roles in industryAmazon · Master Loyalty Group · Wan Hai Lines
- 3
track record
Experience
pendiente · imagen 2000×1333public/media/sobre-mi/trabajando.jpg
pendiente · imagen 2000×1333public/media/sobre-mi/escritorio.jpg
– · United States
Software Development Engineer
Amazon
Software development at scale, data analytics, and logistics process automation in high-availability environments.
- Optimized logistics processes using Python (Pandas, Scikit-learn) for ETL and predictive demand/inventory models
- Built a BI system in Power BI with star schema and complex DAX queries, integrating sources via SQL and REST APIs
- Led commercial projects as Product Owner under Agile-Scrum, managing backlog and Sprints in Jira
- Oversaw technical implementation of traceability systems (HACCP, ISO 22000)
Python · Pandas · Scikit-learn · Power BI · DAX · SQL · REST APIs · Jira · Scrum
– · Mexico
PMP – Project Manager
Master Loyalty Group
B2B software project management applying PMBOK for planning, execution, and control.
- Managed 5 B2B projects (up to $50,000 USD) with WBS, Risk Register, MS Project and EVM techniques
- Led development teams (.NET Core, Angular, RxJS) and QA (Selenium)
- Implemented Power BI dashboards with DirectQuery to Azure DevOps and SQL Server
.NET Core · Angular · RxJS · Selenium · Power BI · Azure DevOps · SQL Server · MS Project
– · Mexico
IT Manager
Wan Hai Lines
National IT leadership, systems integration, and infrastructure management.
- Led EDI systems integration (ANSI X12) with SAP S/4HANA via IDocs mapping
- Built CI/CD pipelines with Jenkinsfiles (Groovy) for .NET applications
- Managed network infrastructure (Cisco Catalyst, VLANs, ACLs) and security (FortiGate, IPsec VPNs)
SAP S/4HANA · EDI · Jenkins · .NET · Cisco · FortiGate · Groovy
credentials · verifiable
Education
–
Specialization in Advanced AI for Data Science
Tecnológico de Monterrey · Mexico City, Mexico
–
Engineering in Computer Science & Technology
Tecnológico de Monterrey · Mexico City, Mexico
Certifications
Every degree and certification is available for review in a public folder. None of this asks you to take my word for it.
Project Management Professional (PMP)
Project Management Institute
no date
TOEFL - English Certification (Score: 92)
ETS (Educational Testing Service)
stack · 166 tools · 7 groups
Stack and specialties
- Schema.org/JSON-LD
- Core Web Vitals
- INP / TBT
- Google Search Console
- Bing Webmaster Tools
- Lighthouse
- PageSpeed Insights
- CrUX
- WebPageTest
- Chrome DevTools
- Screaming Frog
- Sitebulb
- Ahrefs
- Semrush
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- hreflang/i18n
- Sitemap/Robots
- Information Architecture
- Log file analysis
- JavaScript SEO
- Migrations & redirects
- Edge SEO
- Python
- TypeScript
- JavaScript
- Go
- Rust
- C#/.NET
- Java
- PHP
- C++
- SQL
- Bash
- PowerShell
- Node.js
- Express
- NestJS
- Django
- FastAPI
- Flask
- Laravel
- ASP.NET Core
- REST
- gRPC
- WebSockets
- OpenAPI
- React
- Next.js
- Astro
- Remix
- Angular
- Vue.js
- Nuxt
- Svelte
- SvelteKit
- Tailwind CSS
- Sass
- Modern CSS
- Vite
- Webpack
- Turbopack
- Storybook
- Radix UI
- shadcn/ui
- Three.js
- WebGL / GLSL
- PWA / Service Workers
- WCAG accessibility
- Swift (UIKit)
- Kotlin (Jetpack)
- React Native
- Flutter
- Expo
- PostgreSQL
- MySQL
- SQL Server
- SQLite
- MongoDB
- Redis
- Supabase
- Firebase
- BigQuery
- Elasticsearch
- GraphQL
- Prisma
- Drizzle ORM
- dbt
- Airflow
- Apache Kafka
- ETL
- Dimensional modelling
- Power BI
- DAX
- Metabase
- Pandas
- NumPy
- Polars
- Jupyter
- AWS
- Azure
- GCP
- Vercel
- Cloudflare
- Netlify
- S3 / CloudFront
- Lambda
- Cloud Run
- Edge Functions
- Docker
- Kubernetes
- Terraform
- Ansible
- Jenkins
- GitHub Actions
- GitLab CI
- Git
- CI/CD
- Linux
- Nginx
- Grafana
- Prometheus
- Sentry
- Observability
- LLM Integration (GPT, Gemini)
- Anthropic API
- OpenAI API
- Vertex AI
- Hugging Face
- LangChain
- LlamaIndex
- RAG
- Embeddings
- pgvector
- Pinecone
- MCP
- Prompt engineering
- Fine-tuning
- TensorFlow
- PyTorch
- Scikit-learn
- Keras
- XGBoost
- OpenCV
- spaCy
- Whisper
- MLflow
- Jira
- Confluence
- MS Project
- Asana
- Notion
- Linear
- Trello
- Slack
- Figma
- Miro
- Scrum
- Kanban
- Agile
- PMBOK
- Lean
- OKR
- Risk management
- Estimation & roadmap
- Schema.org/JSON-LD
- Core Web Vitals
- INP / TBT
- Google Search Console
- Bing Webmaster Tools
- Lighthouse
- PageSpeed Insights
- CrUX
- WebPageTest
- Chrome DevTools
- Screaming Frog
- Sitebulb
- Ahrefs
- Semrush
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- hreflang/i18n
- Sitemap/Robots
- Information Architecture
- Log file analysis
- JavaScript SEO
- Migrations & redirects
- Edge SEO
- Python
- TypeScript
- JavaScript
- Go
- Rust
- C#/.NET
- Java
- PHP
- C++
- SQL
- Bash
- PowerShell
- Node.js
- Express
- NestJS
- Django
- FastAPI
- Flask
- Laravel
- ASP.NET Core
- REST
- gRPC
- WebSockets
- OpenAPI
- React
- Next.js
- Astro
- Remix
- Angular
- Vue.js
- Nuxt
- Svelte
- SvelteKit
- Tailwind CSS
- Sass
- Modern CSS
- Vite
- Webpack
- Turbopack
- Storybook
- Radix UI
- shadcn/ui
- Three.js
- WebGL / GLSL
- PWA / Service Workers
- WCAG accessibility
- Swift (UIKit)
- Kotlin (Jetpack)
- React Native
- Flutter
- Expo
- PostgreSQL
- MySQL
- SQL Server
- SQLite
- MongoDB
- Redis
- Supabase
- Firebase
- BigQuery
- Elasticsearch
- GraphQL
- Prisma
- Drizzle ORM
- dbt
- Airflow
- Apache Kafka
- ETL
- Dimensional modelling
- Power BI
- DAX
- Metabase
- Pandas
- NumPy
- Polars
- Jupyter
- AWS
- Azure
- GCP
- Vercel
- Cloudflare
- Netlify
- S3 / CloudFront
- Lambda
- Cloud Run
- Edge Functions
- Docker
- Kubernetes
- Terraform
- Ansible
- Jenkins
- GitHub Actions
- GitLab CI
- Git
- CI/CD
- Linux
- Nginx
- Grafana
- Prometheus
- Sentry
- Observability
- LLM Integration (GPT, Gemini)
- Anthropic API
- OpenAI API
- Vertex AI
- Hugging Face
- LangChain
- LlamaIndex
- RAG
- Embeddings
- pgvector
- Pinecone
- MCP
- Prompt engineering
- Fine-tuning
- TensorFlow
- PyTorch
- Scikit-learn
- Keras
- XGBoost
- OpenCV
- spaCy
- Whisper
- MLflow
- Jira
- Confluence
- MS Project
- Asana
- Notion
- Linear
- Trello
- Slack
- Figma
- Miro
- Scrum
- Kanban
- Agile
- PMBOK
- Lean
- OKR
- Risk management
- Estimation & roadmap
- Technical SEO & Web Performance24
- Languages & Backend24
- Frontend & Mobile27
- Databases & Data25
- Cloud & DevOps25
- AI & Machine Learning23
- Management & Methodologies18
languages · cefr
Languages
- English
- Professional (C1 – TOEFL 92)
- Spanish
- Native (C2)
- French
- Beginner (A2)
selected work
Recognition
· recognition
AuraScope – Satellite Air Quality Monitoring
NASA International Space Apps Challenge
Platform processing open NASA data (Landsat/Sentinel) to identify heat islands and pollution in marginalized urban areas.
· competition
LogiRoute AI – Urban Logistics Optimization
School of Engineering and Sciences (Tec de Monterrey)
Urban logistics route optimization system using artificial intelligence.
1st place winner hackathon 2022. Projected 15% reduction in fuel consumption.
How I think about the work
A pretty site nobody finds is an expensive brochure. A fast site with incoherent architecture isn't much better. The work lives at the seam: code Google can crawl, content a language model can cite, and numbers that hold up under review.
Or write to carlos@carlosanayaweb.com.