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Curriculum vitae

Carlos Anaya Ruiz

Technical SEO Consultant & Full-Stack Engineer

The whole track record on one page: education, the three roles I have held and what I did in each, certifications, awards, stack and languages. It all comes from the same data as the rest of the site, so no version of it can go stale.

Get in touch

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Location
Mexico City, Mexico
LinkedIn profile
LinkedIn
GitHub profile
github.com/canaya2002
Carlos Anaya Ruiz, technical SEO consultant and full-stack developer in Mexico City
Mexico City, Mexico
Certified
PMP
Project Management Institute
TOEFL iBT
92
English C1
the span2019–2023jobs and degrees, one axis
AmazonTecnológico de MonterreyMaster Loyalty GroupWan Hai LinesTecnológico de Monterrey

Computer Science Engineer

Professional summary

Computer Science Engineer from Tecnológico de Monterrey with 4+ years of experience across software projects, technical SEO, and full-stack development. PMP certified, working in agile (Scrum) teams.

I work at the intersection of engineering and search: information architecture, structured data (Schema.org/JSON-LD), Core Web Vitals, internationalization (i18n/hreflang), and web performance. I have led multidisciplinary teams at Amazon, Master Loyalty Group, and Wan Hai Lines.

Previously at · Amazon · Master Loyalty Group · Wan Hai Lines

Professional experience

Three roles, with the dates, the place and the stack each one actually used.

  1. United States

    Software Development Engineer

    Amazon

    Software development at scale, data analytics, and logistics process automation in high-availability environments.

    • Optimized logistics processes using Python (Pandas, Scikit-learn) for ETL and predictive demand/inventory models
    • Built a BI system in Power BI with star schema and complex DAX queries, integrating sources via SQL and REST APIs
    • Led commercial projects as Product Owner under Agile-Scrum, managing backlog and Sprints in Jira
    • Oversaw technical implementation of traceability systems (HACCP, ISO 22000)
    • Python
    • Pandas
    • Scikit-learn
    • Power BI
    • DAX
    • SQL
    • REST APIs
    • Jira
    • Scrum

    Open the project page

  2. Mexico

    PMP – Project Manager

    Master Loyalty Group

    B2B software project management applying PMBOK for planning, execution, and control.

    • Managed 5 B2B projects (up to $50,000 USD) with WBS, Risk Register, MS Project and EVM techniques
    • Led development teams (.NET Core, Angular, RxJS) and QA (Selenium)
    • Implemented Power BI dashboards with DirectQuery to Azure DevOps and SQL Server
    • .NET Core
    • Angular
    • RxJS
    • Selenium
    • Power BI
    • Azure DevOps
    • SQL Server
    • MS Project

    Open the project page

  3. Mexico

    IT Manager

    Wan Hai Lines

    National IT leadership, systems integration, and infrastructure management.

    • Led EDI systems integration (ANSI X12) with SAP S/4HANA via IDocs mapping
    • Built CI/CD pipelines with Jenkinsfiles (Groovy) for .NET applications
    • Managed network infrastructure (Cisco Catalyst, VLANs, ACLs) and security (FortiGate, IPsec VPNs)
    • SAP S/4HANA
    • EDI
    • Jenkins
    • .NET
    • Cisco
    • FortiGate
    • Groovy

    Open the project page

Education

  • Specialization in Advanced AI for Data Science

    Tecnológico de Monterrey · Mexico City, Mexico

  • Engineering in Computer Science & Technology

    Tecnológico de Monterrey · Mexico City, Mexico

Certifications

The PMP has no date in any of the site data, so the row says so instead of printing a month.

  • No date

    Project Management Professional (PMP)

    Project Management Institute

  • TOEFL - English Certification (Score: 92)

    ETS (Educational Testing Service)

View the certificationsOpen the credentials folder

Awards and recognitions

Labelled by what they are: a placed result in a hackathon and a named distinction are not the same claim.

  • Recognition

    AuraScope – Satellite Air Quality Monitoring

    NASA International Space Apps Challenge

    Platform processing open NASA data (Landsat/Sentinel) to identify heat islands and pollution in marginalized urban areas.

  • Competition

    LogiRoute AI – Urban Logistics Optimization

    School of Engineering and Sciences (Tec de Monterrey)

    Urban logistics route optimization system using artificial intelligence.

    1st place winner hackathon 2022. Projected 15% reduction in fuel consumption.

View the awards

Technical stack

Tools and technologies by group. No self-assessed levels: the record does not hold them, and adding them would be inventing them.

  • Technical SEO & Web Performance

    • Schema.org/JSON-LD
    • Core Web Vitals
    • INP / TBT
    • Google Search Console
    • Bing Webmaster Tools
    • Lighthouse
    • PageSpeed Insights
    • CrUX
    • WebPageTest
    • Chrome DevTools
    • Screaming Frog
    • Sitebulb
    • Ahrefs
    • Semrush
    • Google Analytics 4
    • Google Tag Manager
    • Looker Studio
    • hreflang/i18n
    • Sitemap/Robots
    • Information Architecture
    • Log file analysis
    • JavaScript SEO
    • Migrations & redirects
    • Edge SEO
  • Languages & Backend

    • Python
    • TypeScript
    • JavaScript
    • Go
    • Rust
    • C#/.NET
    • Java
    • PHP
    • C++
    • SQL
    • Bash
    • PowerShell
    • Node.js
    • Express
    • NestJS
    • Django
    • FastAPI
    • Flask
    • Laravel
    • ASP.NET Core
    • REST
    • gRPC
    • WebSockets
    • OpenAPI
  • Frontend & Mobile

    • React
    • Next.js
    • Astro
    • Remix
    • Angular
    • Vue.js
    • Nuxt
    • Svelte
    • SvelteKit
    • Tailwind CSS
    • Sass
    • Modern CSS
    • Vite
    • Webpack
    • Turbopack
    • Storybook
    • Radix UI
    • shadcn/ui
    • Three.js
    • WebGL / GLSL
    • PWA / Service Workers
    • WCAG accessibility
    • Swift (UIKit)
    • Kotlin (Jetpack)
    • React Native
    • Flutter
    • Expo
  • Databases & Data

    • PostgreSQL
    • MySQL
    • SQL Server
    • SQLite
    • MongoDB
    • Redis
    • Supabase
    • Firebase
    • BigQuery
    • Elasticsearch
    • GraphQL
    • Prisma
    • Drizzle ORM
    • dbt
    • Airflow
    • Apache Kafka
    • ETL
    • Dimensional modelling
    • Power BI
    • DAX
    • Metabase
    • Pandas
    • NumPy
    • Polars
    • Jupyter
  • Cloud & DevOps

    • AWS
    • Azure
    • GCP
    • Vercel
    • Cloudflare
    • Netlify
    • S3 / CloudFront
    • Lambda
    • Cloud Run
    • Edge Functions
    • Docker
    • Kubernetes
    • Terraform
    • Ansible
    • Jenkins
    • GitHub Actions
    • GitLab CI
    • Git
    • CI/CD
    • Linux
    • Nginx
    • Grafana
    • Prometheus
    • Sentry
    • Observability
  • AI & Machine Learning

    • LLM Integration (GPT, Gemini)
    • Anthropic API
    • OpenAI API
    • Vertex AI
    • Hugging Face
    • LangChain
    • LlamaIndex
    • RAG
    • Embeddings
    • pgvector
    • Pinecone
    • MCP
    • Prompt engineering
    • Fine-tuning
    • TensorFlow
    • PyTorch
    • Scikit-learn
    • Keras
    • XGBoost
    • OpenCV
    • spaCy
    • Whisper
    • MLflow
  • Management & Methodologies

    • Jira
    • Confluence
    • MS Project
    • Asana
    • Notion
    • Linear
    • Trello
    • Slack
    • Figma
    • Miro
    • Scrum
    • Kanban
    • Agile
    • PMBOK
    • Lean
    • OKR
    • Risk management
    • Estimation & roadmap

Languages

EnglishC1

Professional (C1 – TOEFL 92)

SpanishC2

Native (C2)

FrenchA2

Beginner (A2)

Useful so far?

Tell me what you need and by when. I reply in under 24 hours with a first read.

Get in touchcarlos@carlosanayaweb.com